The channel you can't measure
More B2B buyers use AI assistants during evaluation every quarter. But your CMO dashboard shows SEO, paid, social, and email. There's no row for AI. You can't measure it or report on it.
For CMOs & Marketing Leaders
The board-level metric you don't have yet
B2B buyers build shortlists in ChatGPT before they visit your website. Someone on your board will ask about this within two quarters. Better to have the data than not.
The problem: a pipeline-affecting channel with no metrics
The question is coming
Within two quarters, someone on your board will ask "are we showing up when prospects ask ChatGPT about our category?" You can have the data ready, or you can scramble.
Defending unmeasured spend
You're investing in content, PR, analyst relations, and brand. Some of that spend probably moves AI visibility. Some probably doesn't. Without measurement, you're guessing which is which.
A single score for the board deck
AI visibility, 0-100, across ChatGPT, Claude, Gemini, Perplexity, Grok, and DeepSeek. Put it in the board deck next to NPS and organic traffic. Trends over time with a competitive benchmark built in.
Board Deck — AI Visibility Summary
67Your Score
74Top Competitor
7Gap to Close
Quarterly Trend
41Q3 '25
48Q4 '25
58Q1 '26
67Now
Competitive benchmarking with named competitors
Your AI mention share vs. named competitors, model by model. You see your rank and the gap. Same way you think about SEO share of voice, applied to AI recommendations.
AI Mention Share — your categoryShare
#1Competitor A31%
#2Your Brand24%
#3Competitor B19%
#4Competitor C14%
#5Others12%
Strategic note: You're #2 in AI mention share, up from #4 last quarter. Closing the 7-point gap to Competitor A is achievable with targeted content optimization.
Trend data that answers the board question
Quarter-over-quarter improvement, broken down by model. When the board asks whether your content and PR spend is moving AI recommendations, you show the chart instead of guessing.
Model-by-Model Improvement
vs. last quarter
ChatGPT72+14
Claude65+11
Gemini58+8
Perplexity71+19
Grok48+6
DeepSeek39+4
Previous quarterImprovement
Key numbers
0–100
single visibility score
6
AI models benchmarked
Quarterly
trend tracking
What is ChatGPT telling your buyers right now?
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Frequently asked questions
The same way you present any channel metric. Prompt Metrics gives you a visibility score from 0-100 across 6 AI models, tracked over time, with named competitor comparisons. Fits on one slide.
It's an upper-funnel signal, similar to brand awareness. When AI recommends your product in response to buyer queries, that's qualified intent you won't find in your other dashboards. Early customers report seeing AI-attributed traffic within weeks of optimization.
Yes. AI assistant usage during B2B evaluation keeps growing. AI shapes shortlists, not just answers questions. If your competitors are on those shortlists and you're not, that's pipeline you're losing without seeing it in your CRM.
Business plans support multiple workspaces, team members, and brands. For enterprise-scale needs, contact us for custom pricing. We'll work with you to find the right plan for your team size and number of brands.
If you can explain what SEO does for organic traffic, you can explain what AI visibility does for AI-driven recommendations. The pitch: "X% of our buyers consult AI during evaluation. We now have a score that tracks what those AI models say about us vs. competitors. Here's the trend." That's it.
See what AI actually says about you
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See how others use Prompt Metrics
Small Business Owners
See what AI tells your customers about you — and what it says about your competitors instead.
Startup Founders
Your competitors are already in the AI conversation. Get the data before they lock it down.
Marketing Teams
The missing channel in your stack. Track AI visibility the way you track rankings, social, and reviews.
Agencies & Consultants
Add AI visibility monitoring to your client reporting. Bill for it as a new service line.