Consumer & Shopping Prompt

“Best protein powder for muscle building”

Which brands do AI models actually recommend for this consumer & shopping question? We re-run this regularly and track how the answers shift.

Tracked since Mar 21·Last scanned Sep 15

10

AI Models

48

Snapshots

126

Brands Detected

100

Sources Cited

81 brands come up when 10 AI models answer “Best protein powder for muscle building”. We re-run this prompt every few days with web search on across ChatGPT, Claude, Gemini, Grok, DeepSeek, and Perplexity.

What AI models recommend

10 models queried · Last scanned Sep 15

Consensus

8/10 models recommend Gold

ChatGPTChatGPT
ClaudeClaude
DeepSeekDeepSeek
Ddeepseek-chat
GeminiGemini
Ggemini-3-flash
Ggpt-5
GrokGrok
Ggrok-4-1-fast
PerplexityPerplexity
Brand
ChatGPTChatGPT
ClaudeClaude
DeepSeekDeepSeek
Ddeepseek-chat
GeminiGemini
Ggemini-3-flash
Ggpt-5
GrokGrok
Ggrok-4-1-fast
PerplexityPerplexity
Total
GoldGold
8/10
Transparent LabsTransparent Labs
7/10
Optimum Nutrition Gold Standard 100% WheyOptimum Nutrition Gold Standard 100% Whey
7/10
Dymatize ISO100Dymatize ISO100
6/10
Momentous Whey Protein IsolateMomentous Whey Protein Isolate
6/10
Transparent Labs 100% Grass-Fed WheyTransparent Labs 100% Grass-Fed Whey
5/10
ForbesForbes
4/10
OnOn
4/10
Optimum NutritionOptimum Nutrition
4/10
NSF Certified for SportNSF Certified for Sport
4/10
DymatizeDymatize
3/10
MomentousMomentous
3/10
BalanceBalance
3/10
Dymatize ISO100 HydrolyzedDymatize ISO100 Hydrolyzed
2/10
Optimum Nutrition Gold Standard WheyOptimum Nutrition Gold Standard Whey
2/10
Transparent Labs 100% Grass-Fed Whey ProteinTransparent Labs 100% Grass-Fed Whey Protein
2/10
Transparent Labs 100% Grass-Fed Whey Protein IsolateTransparent Labs 100% Grass-Fed Whey Protein Isolate
2/10
Dymatize ISO100 Hydrolyzed WheyDymatize ISO100 Hydrolyzed Whey
2/10
Garden of Life SportGarden of Life Sport
2/10
Informed-SportInformed-Sport
2/10
PumpkinPumpkin
2/10
TargetTarget
2/10
Transparent Labs 100% Grass-Fed Whey IsolateTransparent Labs 100% Grass-Fed Whey Isolate
2/10
ConsumerLabConsumerLab
2/10
GQGQ
2/10
forbes.comforbes.com
2/10
HealthlineHealthline
2/10
Naked WheyNaked Whey
2/10
Ora OrganicOra Organic
2/10
Informed ChoiceInformed Choice
2/10
Men's HealthMen's Health
2/10
HarvardHarvard
2/10
Beverly International UMPBeverly International UMP
1/10
Dymatize ISO100 Hydrolyzed ProteinDymatize ISO100 Hydrolyzed Protein
1/10
Dymatize ISO100 Hydrolyzed Protein PowderDymatize ISO100 Hydrolyzed Protein Powder
1/10
FortuneFortune
1/10
Informed SportInformed Sport
1/10
Men's JournalMen's Journal
1/10
MuscleTech Nitro-TechMuscleTech Nitro-Tech
1/10
Six Star Whey Protein PlusSix Star Whey Protein Plus
1/10
ActizanActizan
1/10
CLEARCLEAR
1/10
CloseClose
1/10
Healthspan Elite Ultimate Whey Protein BlendHealthspan Elite Ultimate Whey Protein Blend
1/10
Hermosa Whey Protein PowderHermosa Whey Protein Powder
1/10
HighlightHighlight
1/10
Informed SportsInformed Sports
1/10
Innermost The Strong ProteinInnermost The Strong Protein
1/10
Men's FitnessMen's Fitness
1/10
SAFeSAFe
1/10
VivoVivo
1/10
DripDrip
1/10
SessionSession
1/10
Vega Sport Premium ProteinVega Sport Premium Protein
1/10
NSFNSF
1/10
OpenAIOpenAI
1/10
consumerlab.comconsumerlab.com
1/10
BarBendBarBend
1/10
FitnessVoltFitnessVolt
1/10
HTMLHTML
1/10
The StrategistThe Strategist
1/10
WIREDWIRED
1/10
barbend.combarbend.com
1/10
wired.comwired.com
1/10
Ora Organic Plant-Based ProteinOra Organic Plant-Based Protein
1/10
Promix CaseinPromix Casein
1/10
Transparent Labs Whey Protein IsolateTransparent Labs Whey Protein Isolate
1/10
Garage Gym ReviewsGarage Gym Reviews
1/10
BSCGBSCG
1/10
Informed Choice/SportInformed Choice/Sport
1/10
PlainPlain
1/10
USPUSP
1/10
AmazonAmazon
1/10
GNCGNC
1/10
RedditReddit
1/10
amazon.comamazon.com
1/10
reddit.comreddit.com
1/10
GainfulGainful
1/10
MuscleTech NitroTechMuscleTech NitroTech
1/10
Nutricost Whey ConcentrateNutricost Whey Concentrate
1/10
Swolverine Plant ProteinSwolverine Plant Protein
1/10

Key Quotes

ClaudeClaude

“Dymatize ISO100 Hydrolyzed Protein Powder ⭐ Best for Muscle Gain & Cutting Dymatize ISO100 is highlighted as the Best Protein Powder For Muscle Gain by Forbes.”

Ddeepseek-chat

“Optimum Nutrition Gold Standard 100% Whey (optimumnutrition.com) - 24g protein, 5.5g BCAAs per serving.”

DeepSeekDeepSeek

“Many of the top powders, like Optimum Nutrition Gold Standard 100% Whey and Vivo Perform, highlight their naturally occurring or added BCAAs optimumnutrition.com, mensfitness.co.uk.”

Ggemini-3-flash

“Best for Pure Muscle Gain: Dymatize ISO100 Hydrolyzed Whey If your goal is fast absorption and high purity, this is the top pick.”

GeminiGemini

“Best for Post-Workout & Fast Digestion: Dymatize ISO100 Hydrolyzed Whey Protein per serving: 25g Protein Source: Hydrolyzed Whey Isolate Why it’s great for muscle building: Hydrolyzed whey has been partially broken down (pre-digested), allowing it to absorb into your bloodstre…”

Consumer & Shopping brand rankings

Brands ranked by how many AI models mention them. Trend shows change since the last scan.

#BrandScoreTrend
1Gold8/10↑2
2Optimum Nutrition Gold Standard 100% Whey7/10↑3
3Transparent Labs7/10—
4Dymatize ISO1006/10↓2
5Momentous Whey Protein Isolate6/10↑3
6Transparent Labs 100% Grass-Fed Whey5/10—
7On4/10↓1
8Forbes4/10↑1
9Optimum Nutrition4/10↑1
10NSF Certified for Sport4/10—
11Dymatize3/10↓1
12Momentous3/10↑1
13Balance3/10—
14GQ2/10—
15ConsumerLab2/10↑1
16Dymatize ISO100 Hydrolyzed2/10↑1
17Dymatize ISO100 Hydrolyzed Whey2/10—
18Garden of Life Sport2/10↑1
19Harvard2/10—
20Healthline2/10↓2
21Informed Choice2/10—
22Informed-Sport2/10↑2
23Men's Health2/10↑1
24Naked Whey2/10↑1
25Optimum Nutrition Gold Standard Whey2/10↓1
26Ora Organic2/10↑2
27Pumpkin2/10↑1
28Target2/10↑2
29Transparent Labs 100% Grass-Fed Whey Isolate2/10—
30Transparent Labs 100% Grass-Fed Whey Protein2/10↓2
31Transparent Labs 100% Grass-Fed Whey Protein Isolate2/10↓2
32forbes.com2/10↓1
33Informed Choice/Sport1/10↑1
34Informed Sport1/10—
35Informed Sports1/10↑1
36Transparent Labs Whey Protein Isolate1/10↑1
37Innermost The Strong Protein1/10↑1
38Men's Fitness1/10↑1
39USP1/10↓1
40Men's Journal1/10—
41Dymatize ISO100 Hydrolyzed Protein1/10↓2
42Drip1/10↑1
43MuscleTech Nitro-Tech1/10↑1
44MuscleTech NitroTech1/10—
45NSF1/10↑1
46Close1/10↑1
47Vega Sport Premium Protein1/10—
48Nutricost Whey Concentrate1/10↑1
49CLEAR1/10↑1
50OpenAI1/10—
51Beverly International UMP1/10↑1
52BarBend1/10↑1
53Vivo1/10↑1
54WIRED1/10↓1
55Ora Organic Plant-Based Protein1/10↑1
56Plain1/10↑1
57Promix Casein1/10↑1
58amazon.com1/10—
59Reddit1/10—
60SAFe1/10↑1
61Session1/10↑1
62Six Star Whey Protein Plus1/10↑1
63Swolverine Plant Protein1/10↑1
64barbend.com1/10↑1
65The Strategist1/10↑1
66BSCG1/10—
67FitnessVolt1/10↑1
68Fortune1/10↓1
69GNC1/10↑1
70Actizan1/10↑1
71Gainful1/10↑1
72Garage Gym Reviews1/10↑1
73Amazon1/10—
74Dymatize ISO100 Hydrolyzed Protein Powder1/10↓2
75HTML1/10↑1
76consumerlab.com1/10↑1
77wired.com1/10—
78Healthspan Elite Ultimate Whey Protein Blend1/10↑1
79Hermosa Whey Protein Powder1/10↑1
80Highlight1/10↑1
81reddit.com1/10—

Consumer & Shopping brand visibility over time

Track how brand mentions shift across AI models over time.

What changed and when

Every brand addition, removal, and citation change logged with timestamps.

Sep 15
DeepSeekDeepSeek stopped mentioning Healthline
Sep 15
DeepSeekDeepSeek stopped mentioning Dymatize ISO100
Sep 15
DeepSeekDeepSeek stopped mentioning Forbes Vetted
Sep 15
DeepSeekDeepSeek started mentioning Optimum Nutrition
Sep 15
DeepSeekDeepSeek started mentioning Highlight
Sep 15
DeepSeekDeepSeek started mentioning Gold
Sep 15
DeepSeekDeepSeek started mentioning Balance
Sep 15
DeepSeekDeepSeek started mentioning SAFe
Sep 15
DeepSeekDeepSeek started mentioning CLEAR
Sep 15
DeepSeekDeepSeek started mentioning Vivo

Where AI models get their sources

Domains cited by AI models when answering this prompt, ranked by how many models reference them.

Related consumer & shopping prompts

Frequently asked questions

Gold ranks first, mentioned by 8/10 AI models. Also mentioned often: Optimum Nutrition Gold Standard 100% Whey, Transparent Labs, Dymatize ISO100.

10 AI models answer this prompt: Claude Sonnet 4.6, deepseek-chat, DeepSeek V4, gemini-3-flash, Gemini 3.5 Flash, gpt-5, GPT-5.4 Mini, grok-4-1-fast, Grok 4.3, Perplexity. We look at each response to see which brands show up and what sources get cited.

On a recurring schedule. We run this prompt through every model with web search on, pull out brand mentions and citations, then flag anything that changed.

AI models cite 38 unique domains when answering this prompt. The most-cited sources include forbes.com, healthline.com, garagegymreviews.com.

We regularly send real consumer & shopping prompts to ChatGPT, Claude, Gemini, Grok, DeepSeek, and Perplexity. Sign up free to track your own brand and competitors.

Track your own brand

See if ChatGPT, Claude, Gemini, and the rest actually recommend you. We'll let you know when that changes.

No credit card required · 7-day free trial