“Best PEO for small business”
Which brands do AI models actually recommend for this hr & recruiting question? We re-run this regularly and track how the answers shift.
6
AI Models
18
Snapshots
44
Brands Detected
31
Sources Cited
33 brands come up when 6 AI models answer “Best PEO for small business”. We re-run this prompt every few days with web search on across ChatGPT, Claude, Gemini, Grok, DeepSeek, and Perplexity.
What AI models recommend
6 models queried · Last scanned Mar 29
Unanimous
6/6 models recommend Justworks
ChatGPT
Claude
DeepSeek
Gemini
Grok
Perplexity| Brand | ChatGPT | Claude | DeepSeek | Gemini | Grok | Perplexity | Total |
|---|---|---|---|---|---|---|---|
 Justworks | 6/6 | ||||||
 TriNet | 6/6 | ||||||
 ADP | 4/6 | ||||||
 ADP TotalSource | 4/6 | ||||||
 Insperity | 4/6 | ||||||
 Deel | 3/6 | ||||||
 Rippling | 3/6 | ||||||
 Fortune 500 | 3/6 | ||||||
 Paychex | 3/6 | ||||||
 Benely | 2/6 | ||||||
 CLEAR | 2/6 | ||||||
 Gusto | 2/6 | ||||||
 Workers | 2/6 | ||||||
 Forbes | 2/6 | ||||||
 Paychex PEO | 2/6 | ||||||
 Meet | 1/6 | ||||||
 Aetna | 1/6 | ||||||
 Ease | 1/6 | ||||||
 Email | 1/6 | ||||||
 Slack | 1/6 | ||||||
 Business.com | 1/6 | ||||||
 Forbes Advisor | 1/6 | ||||||
 HRIS | 1/6 | ||||||
 Justworks PEO | 1/6 | ||||||
 Later | 1/6 | ||||||
 OpenAI | 1/6 | ||||||
 Zenefits | 1/6 | ||||||
 G2 | 1/6 | ||||||
 Gartner | 1/6 | ||||||
 forbes.com | 1/6 | ||||||
 Excel | 1/6 | ||||||
 Marketplace | 1/6 | ||||||
 Native Teams | 1/6 |
Key Quotes
Claude Sonnet 4.6Claude“Mid-sized companies with compliance complexity may need TriNet's industry specialization or Insperity's dedicated HR support.”
DeepSeek V3.2DeepSeek“TriNet - Pros: Decades of experience, strong compliance support, and Fortune 500-level benefits.”
Gemini 3 FlashGemini“ADP TotalSource: Best for Comprehensive Compliance As the largest PEO in the U.S., ADP offers the most robust legal and compliance infrastructure.”
GPT-5ChatGPT“ADP TotalSource brings the largest scale, which can help with multi‑state compliance and benefits buying power; Forbes Advisor ranked it #1 for small business in 2025.”
Grok 4.1 FastGrok“Other strong contenders: Deel ($95/emp/mo, best for compliance/global; 4.6/5 Forbes, 4.5 Gartner), Rippling (tech-heavy automation), ExtensisHR (affordable for remote teams).()() Tips for choosing:”
HR & Recruiting brand rankings
Brands ranked by how many AI models mention them. Trend shows change since the last scan.
HR & Recruiting brand visibility over time
Track how brand mentions shift across AI models over time.
What changed and when
Every brand addition, removal, and citation change logged with timestamps.
gpt-5 rank changed for Workersgemini-3-flash removed citation trinet.comgemini-3-flash removed citation insperity.comgemini-3-flash removed citation wisemonk.iogemini-3-flash removed citation oemamerica.comgemini-3-flash rank changed for Justworksgemini-3-flash rank changed for Ripplinggemini-3-flash rank changed for ADPgemini-3-flash rank changed for ADP TotalSourcegemini-3-flash rank changed for TriNetWhere AI models get their sources
Domains cited by AI models when answering this prompt, ranked by how many models reference them.
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