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HR & Recruiting Prompt

“Best PEO for small business”

Which brands do AI models actually recommend for this hr & recruiting question? We re-run this regularly and track how the answers shift.

Tracked since Mar 21·Last scanned Aug 15

10

AI Models

32

Snapshots

67

Brands Detected

56

Sources Cited

57 brands come up when 10 AI models answer “Best PEO for small business”. We re-run this prompt every few days with web search on across ChatGPT, Claude, Gemini, Grok, DeepSeek, and Perplexity.

What AI models recommend

10 models queried · Last scanned Aug 15

Unanimous

10/10 models recommend Justworks

ChatGPTChatGPT
ClaudeClaude
DeepSeekDeepSeek
Ddeepseek-chat
GeminiGemini
Ggemini-3-flash
Ggpt-5
GrokGrok
Ggrok-4-1-fast
PerplexityPerplexity
Brand
ChatGPTChatGPT
ClaudeClaude
DeepSeekDeepSeek
Ddeepseek-chat
GeminiGemini
Ggemini-3-flash
Ggpt-5
GrokGrok
Ggrok-4-1-fast
PerplexityPerplexity
Total
JustworksJustworks
10/10
PaychexPaychex
9/10
TriNetTriNet
9/10
ADPADP
8/10
TeamsTeams
8/10
ADP TotalSourceADP TotalSource
7/10
InsperityInsperity
7/10
DeelDeel
6/10
RemoteRemote
6/10
RipplingRippling
6/10
WorkersWorkers
5/10
Paychex PEOPaychex PEO
5/10
ForbesForbes
4/10
OnOn
4/10
forbes.comforbes.com
4/10
EmailEmail
2/10
HRISHRIS
2/10
Rippling PEORippling PEO
2/10
SlackSlack
2/10
OpenAIOpenAI
2/10
EaseEase
2/10
G2G2
2/10
OfficeOffice
2/10
FortuneFortune
2/10
Fortune 500Fortune 500
2/10
BenelyBenely
2/10
AetnaAetna
1/10
Blue Cross Blue ShieldBlue Cross Blue Shield
1/10
Deel PEODeel PEO
1/10
FullyFully
1/10
GoogleGoogle
1/10
Google WorkspaceGoogle Workspace
1/10
RampRamp
1/10
AmplifyAmplify
1/10
MeetMeet
1/10
NextepNextep
1/10
OasisOasis
1/10
ExtensisHRExtensisHR
1/10
Forbes AdvisorForbes Advisor
1/10
AdvantageAdvantage
1/10
CarrierCarrier
1/10
CloseClose
1/10
GmailGmail
1/10
CLEARCLEAR
1/10
Engage PEOEngage PEO
1/10
Justworks PEOJustworks PEO
1/10
LaterLater
1/10
NAPEONAPEO
1/10
NationwideNationwide
1/10
Business.comBusiness.com
1/10
CapterraCapterra
1/10
Fit Small BusinessFit Small Business
1/10
FitSmallBusinessFitSmallBusiness
1/10
GartnerGartner
1/10
ExcelExcel
1/10
MarketplaceMarketplace
1/10
Native TeamsNative Teams
1/10

Key Quotes

ClaudeClaude

“--- 💡 How to Choose the Right PEO Software-first PEOs like Rippling and Justworks prioritize workflow automation and fast onboarding, while service-led PEOs like Insperity and TriNet focus on hands-on advisory and regulatory expertise for highly regulated industries.”

Ddeepseek-chat

“- Specializes in solutions for distributed teams and remote hiring.”

DeepSeekDeepSeek

“It is IRS-certified and ESAC-accredited, offering 24/7 support and simplified benefits, payroll, and HR compliance (forbes.com, justworks.com).”

Ggemini-3-flash

“Cons: The software can feel "clunky" compared to Justworks or Rippling.”

GeminiGemini

“Rippling PEO Best for Tech-Forward Companies and Remote/Hybrid Teams Rippling is an all-in-one workforce platform that uniquely blends HR, IT, and Finance.”

HR & Recruiting brand rankings

Brands ranked by how many AI models mention them. Trend shows change since the last scan.

#BrandScoreTrend
1Justworks10/10—
2Paychex9/10↑3
3TriNet9/10—
4ADP8/10↓1
5Teams8/10↑4
6Insperity7/10—
7ADP TotalSource7/10↓2
8Rippling6/10—
9Remote6/10↑4
10Deel6/10↑2
11Workers5/10↑1
12Paychex PEO5/10—
13forbes.com4/10↑2
14On4/10↑4
15Forbes4/10↑1
16Ease2/10—
17Benely2/10—
18Email2/10↑1
19Fortune2/10↑1
20Fortune 5002/10↓2
21G22/10↓1
22HRIS2/10↓1
23Office2/10↑2
24OpenAI2/10—
25Rippling PEO2/10↑1
26Slack2/10↑1
27Aetna1/10—
28Gartner1/10—
29Gmail1/10↑1
30Google1/10↑1
31Google Workspace1/10↑1
32Advantage1/10↑1
33Engage PEO1/10—
34Deel PEO1/10↑1
35Justworks PEO1/10—
36Later1/10—
37Marketplace1/10—
38Meet1/10↑1
39NAPEO1/10—
40Nationwide1/10—
41Native Teams1/10—
42Nextep1/10↑1
43Oasis1/10↑1
44Blue Cross Blue Shield1/10↑1
45Close1/10↑1
46Amplify1/10↑1
47Carrier1/10↑1
48Capterra1/10—
49Ramp1/10↑1
50ExtensisHR1/10—
51Fit Small Business1/10↑1
52FitSmallBusiness1/10↓1
53Excel1/10↑1
54Forbes Advisor1/10—
55CLEAR1/10↓3
56Business.com1/10↓1
57Fully1/10↑1

HR & Recruiting brand visibility over time

Track how brand mentions shift across AI models over time.

What changed and when

Every brand addition, removal, and citation change logged with timestamps.

Aug 15
ChatGPTChatGPT started mentioning Oasis
Aug 15
ChatGPTChatGPT started mentioning Amplify
Aug 15
ChatGPTChatGPT started mentioning Insperity
Aug 15
ChatGPTChatGPT started mentioning TriNet
Aug 15
ChatGPTChatGPT started mentioning Nextep
Aug 15
ChatGPTChatGPT started mentioning Rippling
Aug 15
ChatGPTChatGPT started mentioning Paychex
Aug 15
ChatGPTChatGPT started mentioning Workers
Aug 15
ChatGPTChatGPT started mentioning Meet
Aug 15
ChatGPTChatGPT started mentioning Teams

Where AI models get their sources

Domains cited by AI models when answering this prompt, ranked by how many models reference them.

DomainModels
forbes.com6 models
justworks.com5 models
deel.com5 models
irs.gov3 models
paychex.com3 models
trinet.com3 models
rippling.com3 models
fitsmallbusiness.com3 models
benely.com3 models
adp.com3 models
gartner.com2 models
insperity.com2 models
nativeteams.com2 models
uschamber.com2 models
business.com2 models
eorhq.com2 models
outsourceaccelerator.com1 model
papayaglobal.com1 model
peo-marketplace.com1 model
peo.clicksgeek.com1 model
peobenefitpartners.com1 model
peometrics.com1 model
peoplemanagingpeople.com1 model
precisepeo.com1 model
reddit.com1 model
selectsoftwarereviews.com1 model
slack.com1 model
sourceforge.net1 model
thrivea.com1 model
wisemonk.io1 model
worldbusinessoutlook.com1 model
1 model
youtube.com1 model
airmason.com1 model
anywherer.com1 model
b2breviews.com1 model
businessnewsdaily.com1 model
capterra.com1 model
engagepeo.com1 model
equityhr.com1 model
esac.org1 model
forbes.com, fitsmallbusiness.com, business.com1 model
g2.com1 model
helpside.com1 model
hireinsouth.com1 model
hr.software1 model
napeo.org1 model
outsail.co1 model

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Frequently asked questions

Justworks ranks first, mentioned by 10/10 AI models. Also mentioned often: Paychex, TriNet, ADP.

10 AI models answer this prompt: Claude Sonnet 4.6, deepseek-chat, DeepSeek V4, gemini-3-flash, Gemini 3.5 Flash, gpt-5, GPT-5.4 Mini, grok-4-1-fast, Grok 4.3, Perplexity. We look at each response to see which brands show up and what sources get cited.

On a recurring schedule. We run this prompt through every model with web search on, pull out brand mentions and citations, then flag anything that changed.

AI models cite 48 unique domains when answering this prompt. The most-cited sources include forbes.com, justworks.com, deel.com.

We regularly send real hr & recruiting prompts to ChatGPT, Claude, Gemini, Grok, DeepSeek, and Perplexity. Sign up free to track your own brand and competitors.

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