HR & Recruiting Prompt

“Best payroll and HR software for startups”

Which brands do AI models actually recommend for this hr & recruiting question? We re-run this regularly and track how the answers shift.

Tracked since Mar 21·Last scanned Aug 15

10

AI Models

32

Snapshots

93

Brands Detected

85

Sources Cited

59 brands come up when 10 AI models answer “Best payroll and HR software for startups”. We re-run this prompt every few days with web search on across ChatGPT, Claude, Gemini, Grok, DeepSeek, and Perplexity.

What AI models recommend

10 models queried · Last scanned Aug 15

Unanimous

10/10 models recommend Rippling

ChatGPTChatGPT
ClaudeClaude
DeepSeekDeepSeek
Ddeepseek-chat
GeminiGemini
Ggemini-3-flash
Ggpt-5
GrokGrok
Ggrok-4-1-fast
PerplexityPerplexity
Brand
ChatGPTChatGPT
ClaudeClaude
DeepSeekDeepSeek
Ddeepseek-chat
GeminiGemini
Ggemini-3-flash
Ggpt-5
GrokGrok
Ggrok-4-1-fast
PerplexityPerplexity
Total
RipplingRippling
10/10
DeelDeel
9/10
GustoGusto
9/10
TeamsTeams
8/10
RemoteRemote
7/10
JustworksJustworks
6/10
BambooHRBambooHR
5/10
HRISHRIS
5/10
ADPADP
5/10
OnOn
4/10
ADP RUNADP RUN
4/10
G2G2
4/10
OnPayOnPay
4/10
SlackSlack
3/10
CapterraCapterra
3/10
EaseEase
3/10
PaychexPaychex
3/10
QuickBooksQuickBooks
3/10
SyncSync
2/10
GoldGold
2/10
GoogleGoogle
2/10
WorkersWorkers
2/10
OpenAIOpenAI
2/10
ForbesForbes
2/10
QuickBooks PayrollQuickBooks Payroll
2/10
forbes.comforbes.com
2/10
AccurateAccurate
1/10
HiBobHiBob
1/10
AetnaAetna
1/10
GitHubGitHub
1/10
Google WorkspaceGoogle Workspace
1/10
PDFPDF
1/10
Forbes AdvisorForbes Advisor
1/10
HelpDeskHelpDesk
1/10
CAPCAP
1/10
Paychex FlexPaychex Flex
1/10
WaveWave
1/10
Wave PayrollWave Payroll
1/10
ZohoZoho
1/10
Zoho BooksZoho Books
1/10
DocsDocs
1/10
CLEARCLEAR
1/10
Deel PEODeel PEO
1/10
IntuitIntuit
1/10
Justworks PEOJustworks PEO
1/10
LaterLater
1/10
NetSuiteNetSuite
1/10
QuickBooks OnlineQuickBooks Online
1/10
TargetTarget
1/10
TechRadarTechRadar
1/10
XeroXero
1/10
quickbooks.intuit.comquickbooks.intuit.com
1/10
techradar.comtechradar.com
1/10
PCMagPCMag
1/10
SquareSquare
1/10
Square PayrollSquare Payroll
1/10
pcmag.compcmag.com
1/10
PaylocityPaylocity
1/10
TrustpilotTrustpilot
1/10

Key Quotes

ClaudeClaude

“With automated tax filing, employee self-service, and seamless compliance support in all 50 states, Gusto lets founders and lean teams focus on growth while taking care of their people.”

Ddeepseek-chat

“For larger or globally distributed teams, integrated platforms like Rippling or Deel make more sense.”

DeepSeekDeepSeek

“Rippling – Best for All-in-One Automation (Payroll, Benefits, IT, Compliance) Rippling is designed to help lean startup teams do more with less by handling payroll, benefits, compliance, and even IT device management from one platform.”

Ggemini-3-flash

“The "Big Three" for startups remain Gusto, Rippling, and Deel, but several specialized players have gained ground for specific needs.”

GeminiGemini

“Deel: Best for International Hiring & Remote Global Teams If your startup is building a distributed team across borders, Deel is the industry leader.”

HR & Recruiting brand rankings

Brands ranked by how many AI models mention them. Trend shows change since the last scan.

#BrandScoreTrend
1Rippling10/10↑1
2Gusto9/10↓1
3Deel9/10↓1
4Teams8/10↑3
5Remote7/10↑1
6Justworks6/10↑2
7ADP5/10↑1
8BambooHR5/10↓1
9HRIS5/10↓1
10OnPay4/10↓2
11On4/10↑4
12ADP RUN4/10↑1
13G24/10↑1
14QuickBooks3/10↓5
15Capterra3/10—
16Ease3/10—
17Paychex3/10↑1
18Slack3/10↓1
19Workers2/10↑1
20Forbes2/10—
21Sync2/10↑2
22QuickBooks Payroll2/10↓1
23forbes.com2/10—
24OpenAI2/10—
25Gold2/10↑1
26Google2/10↑2
27NetSuite1/10↑1
28Docs1/10↑1
29Deel PEO1/10↑1
30PCMag1/10↑1
31PDF1/10—
32quickbooks.intuit.com1/10↑1
33Paychex Flex1/10↑1
34Paylocity1/10—
35CLEAR1/10—
36QuickBooks Online1/10↑1
37CAP1/10↓1
38Aetna1/10↑1
39techradar.com1/10↑1
40Square1/10—
41Square Payroll1/10—
42Target1/10↑1
43Accurate1/10↑1
44TechRadar1/10↑1
45Trustpilot1/10—
46Wave1/10↓2
47Wave Payroll1/10↓1
48Xero1/10↓3
49Google Workspace1/10↑1
50Zoho Books1/10↑1
51pcmag.com1/10↑1
52Zoho1/10↑1
53GitHub1/10—
54Forbes Advisor1/10↑1
55HelpDesk1/10↑1
56HiBob1/10—
57Intuit1/10—
58Justworks PEO1/10—
59Later1/10—

HR & Recruiting brand visibility over time

Track how brand mentions shift across AI models over time.

What changed and when

Every brand addition, removal, and citation change logged with timestamps.

Aug 15
ChatGPTChatGPT started mentioning On
Aug 15
ChatGPTChatGPT stopped mentioning QuickBooks Payroll
Aug 15
ChatGPTChatGPT stopped mentioning QuickBooks
Aug 15
ChatGPTChatGPT stopped mentioning BambooHR
Aug 15
ChatGPTChatGPT stopped mentioning Intuit
Aug 15
ChatGPTChatGPT removed citation bamboohr.com
Aug 15
ChatGPTChatGPT removed citation investors.intuit.com
Aug 15
ChatGPTChatGPT rank changed for Rippling
Aug 15
ChatGPTChatGPT rank changed for Deel
Aug 15
ChatGPTChatGPT rank changed for ADP

Where AI models get their sources

Domains cited by AI models when answering this prompt, ranked by how many models reference them.

Related hr & recruiting prompts

Frequently asked questions

Rippling ranks first, mentioned by 10/10 AI models. Also mentioned often: Gusto, Deel, Teams.

10 AI models answer this prompt: Claude Sonnet 4.6, deepseek-chat, DeepSeek V4, gemini-3-flash, Gemini 3.5 Flash, gpt-5, GPT-5.4 Mini, grok-4-1-fast, Grok 4.3, Perplexity. We look at each response to see which brands show up and what sources get cited.

On a recurring schedule. We run this prompt through every model with web search on, pull out brand mentions and citations, then flag anything that changed.

AI models cite 48 unique domains when answering this prompt. The most-cited sources include rippling.com, gusto.com, karllhughes.com.

We regularly send real hr & recruiting prompts to ChatGPT, Claude, Gemini, Grok, DeepSeek, and Perplexity. Sign up free to track your own brand and competitors.

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