Finance & Insurance Prompt

Best identity theft protection service

Which brands do AI models actually recommend for this finance & insurance question? We re-run this regularly and track how the answers shift.

Tracked since Mar 21·Last scanned Jun 15

10

AI Models

34

Snapshots

90

Brands Detected

98

Sources Cited

61 brands come up when 10 AI models answer “Best identity theft protection service”. We re-run this prompt every few days with web search on across ChatGPT, Claude, Gemini, Grok, DeepSeek, and Perplexity.

What AI models recommend

10 models queried · Last scanned Jun 15

Consensus

9/10 models recommend Aura

ChatGPTChatGPT
ClaudeClaude
DeepSeekDeepSeek
Ddeepseek-chat
GeminiGemini
Ggemini-3-flash
Ggpt-5
GrokGrok
Ggrok-4-1-fast
PerplexityPerplexity
Brand
ChatGPTChatGPT
ClaudeClaude
DeepSeekDeepSeek
Ddeepseek-chat
GeminiGemini
Ggemini-3-flash
Ggpt-5
GrokGrok
Ggrok-4-1-fast
PerplexityPerplexity
Total
AuraAura
9/10
LifeLockLifeLock
9/10
EquifaxEquifax
8/10
NortonNorton
8/10
Norton 360Norton 360
8/10
VPNVPN
8/10
ExperianExperian
7/10
GuardGuard
7/10
Identity GuardIdentity Guard
7/10
TransUnionTransUnion
7/10
IdentityForceIdentityForce
7/10
IDShieldIDShield
4/10
Security.orgSecurity.org
4/10
Norton LifeLockNorton LifeLock
3/10
CNETCNET
3/10
ForbesForbes
3/10
NerdWalletNerdWallet
3/10
nerdwallet.comnerdwallet.com
3/10
IBMIBM
3/10
NordProtectNordProtect
3/10
ExcelExcel
2/10
NordVPNNordVPN
2/10
MoneyMoney
2/10
Money.comMoney.com
2/10
Consumer ReportsConsumer Reports
2/10
MarketingMarketing
2/10
OpenAIOpenAI
2/10
WalletWallet
2/10
consumerreports.orgconsumerreports.org
2/10
Forbes AdvisorForbes Advisor
2/10
SurfsharkSurfshark
2/10
Surfshark AlertSurfshark Alert
2/10
cnet.comcnet.com
2/10
forbes.comforbes.com
2/10
IdentityForce UltraSecure+CreditIdentityForce UltraSecure+Credit
2/10
BalanceBalance
1/10
IdentityIQIdentityIQ
1/10
LifeLock Ultimate PlusLifeLock Ultimate Plus
1/10
Norton 360 with LifeLock Ultimate PlusNorton 360 with LifeLock Ultimate Plus
1/10
Axis IntelligenceAxis Intelligence
1/10
EverSafeEverSafe
1/10
WIREDWIRED
1/10
wired.comwired.com
1/10
Credit KarmaCredit Karma
1/10
Experian IdentityWorksExperian IdentityWorks
1/10
FactorFactor
1/10
IBM WatsonIBM Watson
1/10
LaterLater
1/10
NortonLifeLockNortonLifeLock
1/10
SAFeSAFe
1/10
SpotSpot
1/10
Allstate Identity ProtectionAllstate Identity Protection
1/10
CLEARCLEAR
1/10
TechRadarTechRadar
1/10
techradar.comtechradar.com
1/10
BitdefenderBitdefender
1/10
CloseClose
1/10
PCMagPCMag
1/10
pcmag.compcmag.com
1/10
EmailEmail
1/10
TeamsTeams
1/10

Key Quotes

ClaudeClaude

- Norton Bundle: Norton LifeLock can be bundled with other Norton products, giving you an entire security package that includes virus scanning, malware protection, a VPN, and a password manager.

Ddeepseek-chat

Identity Guard - Why: Uses IBM Watson AI to monitor for suspicious activity and offers affordable plans with $1 million in insurance.

DeepSeekDeepSeek

- All-in-one pricing – includes a VPN, antivirus, ad blocker, and data broker removal with no upsells money.com.

Ggemini-3-flash

Best for Budget: Identity Guard A sister company to Aura, Identity Guard offers more "stripped down" versions of protection for a lower monthly fee.

GeminiGemini

Why it stands out: LifeLock integrates directly with Norton 360, giving you top-tier device protection alongside identity monitoring.

Finance & Insurance brand rankings

Brands ranked by how many AI models mention them. Trend shows change since the last scan.

#BrandScoreTrend
1Aura9/103
2LifeLock9/103
3Equifax8/104
4Norton8/104
5Norton 3608/104
6VPN8/103
7Guard7/102
8IdentityForce7/102
9Identity Guard7/102
10TransUnion7/102
11Experian7/106
12IDShield4/101
13Security.org4/102
14nerdwallet.com3/101
15IBM3/103
16NerdWallet3/101
17Forbes3/101
18CNET3/10
19Norton LifeLock3/103
20NordProtect3/101
21Surfshark2/10
22Consumer Reports2/101
23Excel2/102
24Forbes Advisor2/101
25IdentityForce UltraSecure+Credit2/101
26Marketing2/101
27Money2/102
28Money.com2/102
29NordVPN2/101
30OpenAI2/101
31Surfshark Alert2/101
32Wallet2/101
33cnet.com2/10
34consumerreports.org2/102
35forbes.com2/10
36pcmag.com1/10
37Email1/10
38Credit Karma1/101
39Norton 360 with LifeLock Ultimate Plus1/101
40Close1/101
41NortonLifeLock1/101
42techradar.com1/101
43PCMag1/101
44SAFe1/101
45CLEAR1/10
46Spot1/101
47Allstate Identity Protection1/10
48wired.com1/101
49Teams1/101
50TechRadar1/101
51IBM Watson1/101
52Bitdefender1/10
53IdentityIQ1/101
54Later1/10
55Factor1/101
56LifeLock Ultimate Plus1/101
57Balance1/10
58WIRED1/101
59Axis Intelligence1/101
60Experian IdentityWorks1/101
61EverSafe1/101

Finance & Insurance brand visibility over time

Track how brand mentions shift across AI models over time.

What changed and when

Every brand addition, removal, and citation change logged with timestamps.

Jun 15
ClaudeClaude started mentioning Norton
Jun 15
ClaudeClaude started mentioning Excel
Jun 15
ClaudeClaude started mentioning Norton LifeLock
Jun 15
ClaudeClaude started mentioning Norton 360
Jun 15
ClaudeClaude started mentioning Norton 360 with LifeLock Ultimate Plus
Jun 15
ClaudeClaude started mentioning Equifax
Jun 15
ClaudeClaude started mentioning Balance
Jun 15
ClaudeClaude started mentioning LifeLock Ultimate Plus
Jun 15
ClaudeClaude started mentioning Experian
Jun 15
ClaudeClaude stopped mentioning Bitdefender

Where AI models get their sources

Domains cited by AI models when answering this prompt, ranked by how many models reference them.

Related finance & insurance prompts

Frequently asked questions

Aura ranks first, mentioned by 9/10 AI models. Also mentioned often: LifeLock, Equifax, Norton.

10 AI models answer this prompt: Claude Sonnet 4.6, deepseek-chat, DeepSeek V4, gemini-3-flash, Gemini 3.5 Flash, gpt-5, GPT-5.4 Mini, grok-4-1-fast, Grok 4.3, Perplexity. We look at each response to see which brands show up and what sources get cited.

On a recurring schedule. We run this prompt through every model with web search on, pull out brand mentions and citations, then flag anything that changed.

AI models cite 34 unique domains when answering this prompt. The most-cited sources include security.org, money.com, aura.com.

We regularly send real finance & insurance prompts to ChatGPT, Claude, Gemini, Grok, DeepSeek, and Perplexity. Sign up free to track your own brand and competitors.

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