Finance & Insurance Prompt

Best identity theft protection service

Which brands do AI models actually recommend for this finance & insurance question? We re-run this regularly and track how the answers shift.

Tracked since Mar 21·Last scanned Apr 15

6

AI Models

24

Snapshots

76

Brands Detected

88

Sources Cited

52 brands come up when 6 AI models answer “Best identity theft protection service”. We re-run this prompt every few days with web search on across ChatGPT, Claude, Gemini, Grok, DeepSeek, and Perplexity.

What AI models recommend

6 models queried · Last scanned Apr 15

Unanimous

6/6 models recommend Aura

ChatGPTChatGPT
ClaudeClaude
DeepSeekDeepSeek
GeminiGemini
GrokGrok
PerplexityPerplexity
Brand
ChatGPTChatGPT
ClaudeClaude
DeepSeekDeepSeek
GeminiGemini
GrokGrok
PerplexityPerplexity
Total
AuraAura
6/6
LifeLockLifeLock
6/6
NortonNorton
6/6
Norton 360Norton 360
6/6
TransUnionTransUnion
6/6
GuardGuard
5/6
Identity GuardIdentity Guard
5/6
NordProtectNordProtect
5/6
VPNVPN
5/6
EquifaxEquifax
5/6
IDShieldIDShield
4/6
NordVPNNordVPN
4/6
IdentityForceIdentityForce
4/6
IncogniIncogni
3/6
CNETCNET
3/6
password managementpassword management
2/6
Security.orgSecurity.org
2/6
SurfsharkSurfshark
2/6
cnet.comcnet.com
2/6
PCMagPCMag
2/6
EmailEmail
2/6
ExperianExperian
2/6
ForbesForbes
2/6
NerdWalletNerdWallet
2/6
forbes.comforbes.com
2/6
nerdwallet.comnerdwallet.com
2/6
AdvantageAdvantage
1/6
BitdefenderBitdefender
1/6
Federal Trade CommissionFederal Trade Commission
1/6
IdentityIQIdentityIQ
1/6
SAFeSAFe
1/6
U.S. NewsU.S. News
1/6
Experian IdentityWorksExperian IdentityWorks
1/6
FICOFICO
1/6
Surfshark AlertSurfshark Alert
1/6
LaterLater
1/6
Allstate Identity ProtectionAllstate Identity Protection
1/6
CLEARCLEAR
1/6
Consumer ReportsConsumer Reports
1/6
IdentityForce UltraSecure+CreditIdentityForce UltraSecure+Credit
1/6
MarketingMarketing
1/6
OpenAIOpenAI
1/6
PDFPDF
1/6
tomsguide.comtomsguide.com
1/6
BalanceBalance
1/6
Forbes AdvisorForbes Advisor
1/6
ID WatchdogID Watchdog
1/6
SafeHome.orgSafeHome.org
1/6
pcmag.compcmag.com
1/6
ExcelExcel
1/6
IBMIBM
1/6
TeamsTeams
1/6

Key Quotes

ClaudeClaude Sonnet 4.6Claude

The service also offers traditional antivirus features like a VPN, malware scanning, and a password manager courtesy of an add-on with the Norton 360 security suite.

DeepSeekDeepSeek V3.2DeepSeek

Triple-Bureau Credit Monitoring: Unlike many competitors, all Aura plans include credit monitoring from all three major bureaus (Experian, Equifax, and TransUnion).

GeminiGemini 3 FlashGemini

Best Budget Option: Identity Guard or Surfshark Alert Identity Guard: A more streamlined version of Aura (owned by the same company) that offers essential monitoring at a lower cost.

ChatGPTGPT-5ChatGPT

Best if you want device security bundled from a big name: LifeLock with Norton 360.

GrokGrok 4.1 FastGrok

Best Pick By Need: Families (Aura), premium features (LifeLock), budget (Identity Guard ~$8/mo), suites (Norton/Bitdefender).()

Finance & Insurance brand rankings

Brands ranked by how many AI models mention them. Trend shows change since the last scan.

#BrandScoreTrend
1Norton6/63
2TransUnion6/64
3LifeLock6/6
4Aura6/6
5Norton 3606/63
6Equifax5/63
7Identity Guard5/64
8Guard5/61
9VPN5/6
10NordProtect5/61
11IdentityForce4/61
12IDShield4/63
13NordVPN4/61
14Incogni3/61
15CNET3/61
16Security.org2/6
17Email2/62
18Experian2/62
19Forbes2/6
20NerdWallet2/61
21PCMag2/61
22Surfshark2/62
23cnet.com2/6
24forbes.com2/6
25nerdwallet.com2/61
26password management2/61
27Later1/61
28Experian IdentityWorks1/6
29Marketing1/6
30Allstate Identity Protection1/61
31Excel1/61
32Consumer Reports1/6
33CLEAR1/61
34Bitdefender1/61
35OpenAI1/6
36pcmag.com1/61
37PDF1/61
38SAFe1/6
39SafeHome.org1/6
40Advantage1/61
41tomsguide.com1/6
42Surfshark Alert1/61
43Teams1/61
44Balance1/61
45U.S. News1/6
46ID Watchdog1/6
47IBM1/61
48Forbes Advisor1/61
49Federal Trade Commission1/6
50IdentityForce UltraSecure+Credit1/61
51IdentityIQ1/61
52FICO1/61

Finance & Insurance brand visibility over time

Track how brand mentions shift across AI models over time.

What changed and when

Every brand addition, removal, and citation change logged with timestamps.

Mar 29
ChatGPTgpt-5 rank changed for OpenAI
Mar 29
DeepSeekdeepseek-chat started mentioning wired.com
Mar 29
DeepSeekdeepseek-chat stopped mentioning Experian IdentityWorks
Mar 29
DeepSeekdeepseek-chat stopped mentioning Vercel
Mar 29
DeepSeekdeepseek-chat stopped mentioning LifeLock Total
Mar 29
DeepSeekdeepseek-chat stopped mentioning CNBC
Mar 29
DeepSeekdeepseek-chat added citation cnet.com
Mar 29
DeepSeekdeepseek-chat added citation wired.com
Mar 29
DeepSeekdeepseek-chat added citation nerdwallet.com
Mar 29
DeepSeekdeepseek-chat added citation security.org

Where AI models get their sources

Domains cited by AI models when answering this prompt, ranked by how many models reference them.

Related finance & insurance prompts

Frequently asked questions

Norton ranks first, mentioned by 6/6 AI models. Also mentioned often: TransUnion, LifeLock, Aura.

6 AI models answer this prompt: Claude Sonnet 4.6, DeepSeek V3.2, Gemini 3 Flash, GPT-5, Grok 4.1 Fast, Perplexity. We look at each response to see which brands show up and what sources get cited.

On a recurring schedule. We run this prompt through every model with web search on, pull out brand mentions and citations, then flag anything that changed.

AI models cite 30 unique domains when answering this prompt. The most-cited sources include security.org, aura.com, cnet.com.

We regularly send real finance & insurance prompts to ChatGPT, Claude, Gemini, Grok, DeepSeek, and Perplexity. Sign up free to track your own brand and competitors.

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