Finance & Insurance Prompt

“Best identity theft protection service”

Which brands do AI models actually recommend for this finance & insurance question? We re-run this regularly and track how the answers shift.

Tracked since Mar 21·Last scanned Sep 15

10

AI Models

48

Snapshots

112

Brands Detected

108

Sources Cited

69 brands come up when 10 AI models answer “Best identity theft protection service”. We re-run this prompt every few days with web search on across ChatGPT, Claude, Gemini, Grok, DeepSeek, and Perplexity.

What AI models recommend

10 models queried · Last scanned Sep 15

Unanimous

10/10 models recommend Aura

ChatGPTChatGPT
ClaudeClaude
DeepSeekDeepSeek
Ddeepseek-chat
GeminiGemini
Ggemini-3-flash
Ggpt-5
GrokGrok
Ggrok-4-1-fast
PerplexityPerplexity
Brand
ChatGPTChatGPT
ClaudeClaude
DeepSeekDeepSeek
Ddeepseek-chat
GeminiGemini
Ggemini-3-flash
Ggpt-5
GrokGrok
Ggrok-4-1-fast
PerplexityPerplexity
Total
AuraAura
10/10
LifeLockLifeLock
10/10
GuardGuard
8/10
Identity GuardIdentity Guard
8/10
NortonNorton
8/10
VPNVPN
8/10
IdentityForceIdentityForce
8/10
TransUnionTransUnion
7/10
Norton 360Norton 360
6/10
EquifaxEquifax
6/10
ExperianExperian
6/10
OnOn
5/10
NerdWalletNerdWallet
5/10
nerdwallet.comnerdwallet.com
5/10
IBMIBM
4/10
IDShieldIDShield
4/10
MoneyMoney
3/10
ExcelExcel
3/10
ForbesForbes
3/10
forbes.comforbes.com
3/10
Security.orgSecurity.org
3/10
NordProtectNordProtect
3/10
CoveronCoveron
2/10
IdentityIQIdentityIQ
2/10
CLEARCLEAR
2/10
EmailEmail
2/10
IBM WatsonIBM Watson
2/10
Norton LifeLockNorton LifeLock
2/10
Forbes AdvisorForbes Advisor
2/10
OpenAIOpenAI
2/10
CNETCNET
2/10
cnet.comcnet.com
2/10
IdentityForce UltraSecure+CreditIdentityForce UltraSecure+Credit
2/10
AdvantageAdvantage
1/10
EverSafeEverSafe
1/10
YorkYork
1/10
FullyFully
1/10
IncogniIncogni
1/10
ResponsiveResponsive
1/10
ConsumerAffairsConsumerAffairs
1/10
EaseEase
1/10
FTCFTC
1/10
Gen DigitalGen Digital
1/10
GoogleGoogle
1/10
HighlightHighlight
1/10
IdentityTheft.govIdentityTheft.gov
1/10
InsightsInsights
1/10
InvestopediaInvestopedia
1/10
JavelinJavelin
1/10
investopedia.cominvestopedia.com
1/10
tomsguide.comtomsguide.com
1/10
SurfsharkSurfshark
1/10
Surfshark AlertSurfshark Alert
1/10
WalletWallet
1/10
LaterLater
1/10
NortonLifeLockNortonLifeLock
1/10
SAFeSAFe
1/10
SpotSpot
1/10
Allstate Identity ProtectionAllstate Identity Protection
1/10
MarketingMarketing
1/10
TechRadarTechRadar
1/10
techradar.comtechradar.com
1/10
BitdefenderBitdefender
1/10
CloseClose
1/10
Money.comMoney.com
1/10
PCMagPCMag
1/10
pcmag.compcmag.com
1/10
NordVPNNordVPN
1/10
TeamsTeams
1/10

Key Quotes

ClaudeClaude

“- The Norton 360 with LifeLock bundle combines identity protection with device security: antivirus for up to 10 devices, unlimited VPN, 250GB cloud backup, and parental controls.”

Ddeepseek-chat

“Identity Guard - Why: Uses IBM Watson AI to monitor for suspicious activity and offers affordable plans with $1 million in insurance.”

DeepSeekDeepSeek

“They also assign a U.S.-based Restoration Specialist to fully handle fraud recovery, backed by a restoration guarantee lifelock.norton.com.”

Ggemini-3-flash

“Best for Budget: Identity Guard A sister company to Aura, Identity Guard offers more "stripped down" versions of protection for a lower monthly fee.”

GeminiGemini

“Key Features: 3-Bureau Credit Monitoring: Included on every paid plan (Experian, Equifax, and TransUnion).”

Finance & Insurance brand rankings

Brands ranked by how many AI models mention them. Trend shows change since the last scan.

#BrandScoreTrend
1LifeLock10/10—
2Aura10/10—
3IdentityForce8/10↓1
4Identity Guard8/10↑1
5Norton8/10↓1
6VPN8/10↑1
7Guard8/10↑1
8TransUnion7/10—
9Norton 3606/10↓3
10Equifax6/10—
11Experian6/10↑1
12On5/10↑1
13NerdWallet5/10↑2
14nerdwallet.com5/10↑3
15IBM4/10↑4
16IDShield4/10↓4
17Security.org3/10—
18Money3/10—
19NordProtect3/10↓1
20Excel3/10↑2
21forbes.com3/10↓1
22Forbes3/10↓1
23OpenAI2/10—
24Norton LifeLock2/10↑2
25Email2/10—
26CLEAR2/10↓1
27cnet.com2/10↓1
28Forbes Advisor2/10↑1
29CNET2/10↓2
30Coveron2/10↑1
31IBM Watson2/10↑2
32IdentityForce UltraSecure+Credit2/10↑1
33IdentityIQ2/10—
34pcmag.com1/10—
35techradar.com1/10↑1
36Advantage1/10↑1
37tomsguide.com1/10—
38Allstate Identity Protection1/10—
39Bitdefender1/10↑1
40Close1/10↑1
41ConsumerAffairs1/10↑1
42Ease1/10↑1
43EverSafe1/10↑1
44FTC1/10—
45Fully1/10↑1
46Gen Digital1/10—
47Google1/10↑1
48Highlight1/10↑1
49IdentityTheft.gov1/10—
50Incogni1/10↓1
51Insights1/10↑1
52Investopedia1/10—
53Javelin1/10↑1
54Later1/10—
55Marketing1/10—
56Money.com1/10↑1
57NordVPN1/10↓2
58NortonLifeLock1/10↑1
59PCMag1/10↓1
60Responsive1/10↑1
61SAFe1/10↑1
62Spot1/10↑1
63Surfshark1/10↓2
64Surfshark Alert1/10↓1
65Teams1/10↑1
66TechRadar1/10↑1
67Wallet1/10↑1
68York1/10↑1
69investopedia.com1/10—

Finance & Insurance brand visibility over time

Track how brand mentions shift across AI models over time.

What changed and when

Every brand addition, removal, and citation change logged with timestamps.

Sep 15
GrokGrok added citation gizmodo.com
Sep 15
GrokGrok added citation theguidex.com
Sep 15
GrokGrok stopped mentioning Experian IdentityWorks
Sep 15
GrokGrok stopped mentioning Norton 360
Sep 15
GrokGrok started mentioning Insights
Sep 15
GrokGrok started mentioning Highlight
Sep 15
GrokGrok started mentioning FTC
Sep 15
GrokGrok started mentioning Coveron
Sep 15
GrokGrok started mentioning IdentityTheft.gov
Sep 15
GrokGrok started mentioning forbes.com

Where AI models get their sources

Domains cited by AI models when answering this prompt, ranked by how many models reference them.

Related finance & insurance prompts

Frequently asked questions

LifeLock ranks first, mentioned by 10/10 AI models. Also mentioned often: Aura, IdentityForce, Identity Guard.

10 AI models answer this prompt: Claude Sonnet 4.6, deepseek-chat, DeepSeek V4, gemini-3-flash, Gemini 3.5 Flash, gpt-5, GPT-5.4 Mini, grok-4-1-fast, Grok 4.3, Perplexity. We look at each response to see which brands show up and what sources get cited.

On a recurring schedule. We run this prompt through every model with web search on, pull out brand mentions and citations, then flag anything that changed.

AI models cite 36 unique domains when answering this prompt. The most-cited sources include security.org, nerdwallet.com, aura.com.

We regularly send real finance & insurance prompts to ChatGPT, Claude, Gemini, Grok, DeepSeek, and Perplexity. Sign up free to track your own brand and competitors.

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